Here’s a sad story: Once upon a time, not so long ago, there was a non-profit leader who decided it would be a good idea to have a large following on Facebook. He decided to create this large following himself. Hour after hour, day after day, he searched Facebook for people he knew and people he wanted to know, inviting them to “like” his Facebook page.
He was incredibly successful, building his Facebook “fan base” to more than 5,500 followers.
Fast-forward to 2016, and all that time seems lost and wasted.
While there was a time when all 5,500+ people might have seen whatever he shared on his Facebook page, that time is long past. As the popularity of Facebook grew, Facebook began changing the rules about who sees what.
Today, when the good leader creates a post on his page with more than 5,500 followers, only 5 people ever see it. Today, if he wants to reach more than 5 people, he must buy Facebook ads. And that’s by Facebook’s design.
If you already use Facebook, as millions of businesses, solo professionals and non-profits do, then you’re likely reaching only a small percentage of the people connected to your Facebook page. You may have begun to wonder whether you should be spending so much time and energy on something that doesn’t seem to work. Honestly: Unless you’re buying Facebook ads, you probably are wasting time.
Because Facebook and other social networks can consume so much of your time, it’s helpful to know what works and to use that information to create a smart social media strategy. A good strategy will help ensure that your business, agency or enterprise benefits from your investment of time and energy and the investment of dollars.
When we work with you, we look carefully at what you’ve been doing, present alternatives and a budget, and help you implement a strategy that gets real results. Now, that’s a happy story!
Interested? Please contact us for more information.